Conversion24 is the lead follow-up system for companies that generate leads at scale. A growing library of proven playbooks across WhatsApp, RCS and Ai voice, running up to 10 follow-ups per lead until it converts or tells us no. Custom playbooks on request.
The playbook decides which channel fires when, and escalates on its own when a lead stays quiet.
WhatsApp
Where people actually reply. Connect your own WhatsApp Business Account and we run the conversation.
RCS
Rich messaging with your branding, buttons and images, straight in the native inbox.
Ai Voice
Calls that hold a real conversation, qualify the lead and book the appointment.
Lead Orchestration Playbooks
Our Best of Class playbooks.
Day by day, green is a message and navy is an Ai voice call. Full sequences run up to 10 follow-ups over 3-5 days. Short sequences run one template plus two follow-ups. What changes is where it starts, which channels it uses, and how hard it escalates when a lead goes quiet.
Full sequence up to 10 follow-ups
AMessage First
BVoice First
CMessage Heavy
DVoice Heavy
EAll InRecommended
Run it over
Short sequence 1 template + 2 follow-ups
FMessaging Only
GVoice Only
Message and voice same day. Maximum pressure from the first hour.
Playbook A Message First
Best for inbound leads and consumer markets
Up to 10 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
💬 WhatsApp/RCS follow-upMSG #2
Day
2
💬 WhatsApp/RCS reminderMSG #3
📞 Ai voice call attempt 1VOICE #1
Day
3
📞 Ai voice call attempt 2VOICE #2
💬 WhatsApp/RCS reminder 2MSG #4
Day
4
📞 Ai voice call attempt 3VOICE #3
Day
5
📞 Ai voice call attempt 4VOICE #4
📞 Ai voice call attempt 5VOICE #5
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
5 messages · 5 Ai voice calls
Playbook B Voice First
Best for outbound campaigns and high-value leads
Up to 10 follow-ups
Day
1
📞 Ai voice call attempt 1VOICE #1
📞 Ai voice call attempt 2VOICE #2
Day
2
📞 Ai voice call attempt 3VOICE #3
💬 WhatsApp/RCS opening templateMSG #1
Day
3
📞 Ai voice call attempt 4VOICE #4
💬 WhatsApp/RCS reminderMSG #2
Day
4
📞 Ai voice call attempt 5VOICE #5
Day
5
💬 WhatsApp/RCS reminder 2MSG #3
💬 WhatsApp/RCS final messageMSG #4
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
5 Ai voice calls · 4 messages
Playbook C Message Heavy
Best for markets where calling is sensitive
Up to 10 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
💬 WhatsApp/RCS follow-upMSG #2
Day
2
💬 WhatsApp/RCS reminderMSG #3
Day
3
💬 WhatsApp/RCS reminder 2MSG #4
💬 WhatsApp/RCS reminder 3MSG #5
Day
4
💬 WhatsApp/RCS final messageMSG #6
💬 WhatsApp/RCS last chanceMSG #7
Day
5
📞 Ai voice call attempt 1VOICE #1
📞 Ai voice call attempt 2VOICE #2
📞 Ai voice call attempt 3VOICE #3
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
7 messages · 3 Ai voice calls
Playbook D Voice Heavy
Best for B2B and direct sales environments
Up to 10 follow-ups
Day
1
📞 Ai voice call attempt 1VOICE #1
📞 Ai voice call attempt 2VOICE #2
Day
2
📞 Ai voice call attempt 3VOICE #3
📞 Ai voice call attempt 4VOICE #4
Day
3
📞 Ai voice call attempt 5VOICE #5
💬 WhatsApp/RCS opening templateMSG #1
Day
4
📞 Ai voice call attempt 6VOICE #6
📞 Ai voice call attempt 7VOICE #7
Day
5
💬 WhatsApp/RCS reminderMSG #2
💬 WhatsApp/RCS final messageMSG #3
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
7 Ai voice calls · 3 messages
Playbook E, All In
Recommended. Maximum intensity from day one.
Up to 10 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
📞 Ai voice call attempt 1VOICE #1
💬 WhatsApp/RCS follow-up same dayMSG #2
📞 Ai voice call attempt 2 same dayVOICE #2
Day
2
📞 Ai voice call attempt 3VOICE #3
💬 WhatsApp/RCS reminderMSG #3
📞 Ai voice call attempt 4VOICE #4
Day
3
💬 WhatsApp/RCS reminder 2MSG #4
📞 Ai voice call attempt 5VOICE #5
Day
4
💬 WhatsApp/RCS final pushMSG #5
Day
5
💬 Last chance messageMSG #6
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
6 messages · 5 Ai voice calls · Day 1 double intensity
Playbook F Messaging Only
No calls at all. For markets or segments where phone contact does not land.
1 template + 2 follow-ups
Day
1
💬 WhatsApp/RCS opening templateMSG #1
Day
2
💬 WhatsApp/RCS follow-upMSG #2
Day
3
💬 WhatsApp/RCS final follow-upMSG #3
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
3 messages · 0 Ai voice calls
Playbook G Voice Only
No messaging. For segments that expect a phone call and nothing else.
1 template + 2 follow-ups
Day
1
📞 Ai voice call attempt 1VOICE #1
Day
2
📞 Ai voice call attempt 2VOICE #2
Day
3
📞 Ai voice call attempt 3VOICE #3
When lead responds at any point in the flow
✅ Booking confirmation sentMSG
🔔 No-show prevention reminder sentMSG
No response after all attempts? Lead receives final content and stays warm for later.
0 messages · 3 Ai voice calls
These seven are our best of class. We run many more, and build custom playbooks and routing on request, priced per case.
Not sure which playbook fits your leads?Fifteen minutes and we walk through your funnel together.
Same engine, different job. Beyond the best of class there are more than a hundred playbooks in the library, and we build new ones on request. These are the ones we run most.
Reactivation
Wake up leads that went cold months ago.
Lead validation
Filter out the junk before it reaches your sales team.
Cross-sell and upsell
Go back to customers you already won.
Sales campaigns
Time-boxed pushes on a specific offer or segment.
Nurturing
Stay in touch until the moment is right.
Appointment booking
Straight into the calendar, with no-show reminders.
Ai voice agents
Natural conversations that qualify and book.
Human operators
A real person for the moments that need one.
Looking for something custom?
If none of the playbooks fit, we build one. Your channels, your timing, your escalation rules, priced per case.