A point of view.
A useful next step.
Ideas from our founder on lead follow up, AI and the moments between an enquiry and a customer.
The customer has a problem. Not a department code.
Routing should find a useful destination for the request. I would start with customer need, service area and real availability rather than ask people to navigate our organisation.
Read Nick’s perspective →Founder Insights · 11 November 2026The pilot ran. What would make you say no?
If every possible result counts as success, a pilot cannot guide an investment decision. I would agree the baseline, comparison and decision criteria before launch.
Read Nick’s perspective →Founder Insights · 11 November 2026Five fast answers. Which one is still true?
A confident response can use an outdated price or exceed the authority of the business. I would define the source of truth, update ownership and the limits of commercial promises.
Read Nick’s perspective →Founder Insights · 9 November 2026The demo works. Can the process handle the peak?
A convincing conversation does not establish that a process can handle a campaign surge. I would test delays, duplicate attempts and available appointments before increasing volume.
Read Nick’s perspective →Founder Insights · 9 November 2026Lead quality is disputed. Where is the feedback?
A supplier sees acquisition. The buyer sees what follows. I would agree a useful feedback loop before turning every disappointing result into a price discussion.
Read Nick’s perspective →Founder Insights · 9 November 2026Hours saved. What changes in the business?
Time saved is an operational benefit. Its commercial value depends on what the organisation can actually do with the capacity it recovers.
Read Nick’s perspective →Founder Insights · 4 November 2026AI can hold a conversation. That does not make one necessary.
A prospect asking for a test drive may need a useful choice, not another open question. I would design the decision before the dialogue.
Read Nick’s perspective →Founder Insights · 4 November 2026Many supported languages. Still a generic experience.
Translation does not establish that a conversation fits the market. I would test local expectations and the practical next step.
Read Nick’s perspective →Founder Insights · 4 November 2026A partner commission. Not yet a sales channel.
A margin percentage cannot explain whom to approach, what to promise or who owns delivery. A partner needs a repeatable commercial offer.
Read Nick’s perspective →Founder Insights · 1 November 2026A good AI voice. Still the wrong appointment.
One incorrect detail can undo a convincing conversation. I would judge voice automation by the appointment and context it leaves behind.
Read Nick’s perspective →Founder Insights · 1 November 2026A notification is easy. A handoff needs an owner.
A transferred call or delivered alert does not prove that anyone took responsibility. Design the recovery path before automating the promise.
Read Nick’s perspective →Founder Insights · 1 November 2026More attempts. Not always better follow up.
A useful playbook knows why another attempt is appropriate and which response ends the sequence. Trust belongs beside appointments in the review.
Read Nick’s perspective →Founder Insights · 25 October 2026Your CRM can work perfectly. Your follow up can still fail.
A lead can be assigned, logged and reported correctly while the customer is still waiting.
Read Nick’s perspective →Founder Insights · 25 October 2026AI should earn its place on the revenue dashboard.
A useful AI conversation moves a customer forward. Count that progress before celebrating the volume of activity.
Read Nick’s perspective →Founder Insights · 25 October 2026Follow up is part of the promise your brand makes.
The customer experiences one company, from the first enquiry to the appointment. Your response should feel that way too.
Read Nick’s perspective →